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Wizards made a goof and chose the wrong font for a handful of digital previews for War of the Spark, including cards like Ajani’s Pridemate. (Some people seem to hate it, but I think they actually don’t look half bad.)

The font is Kozuka Mincho Heavy. My guess is they use this font somewhere on the Japanese cards and simply forgot to change the font back to Beleren when making the English renders.

Looks nice to me, and the rule in the card change too, in older versions you have "You may put a +1/+1 counter on Ajani's Pridemate". In the last version says: "Put a +1+1 counter on Ajani's Pridemate"

Wizards has an article on the Ajani’s Pridemate rule change if you’re curious.