Forge doesn't start (Windows 10)

Sorry in advance if this turns out to be something silly, but I've tried to download/install Forge a couple of different ways and keep running into the same issue: It just doesn't start. At all. No crash, no log that I can see. Happened with the last three versions of the game, I haven't tried any versions older than that.
I've made sure java was installed/updated, I'm using Windows 10, and tried both through the .exe in the release as well as by using Forge Launcher to download and run. The most I get is in the launcher. It just says "Launching Forge.exe" and nothing happens.
Tried opening the .jar as well, same thing. Sometimes I get the little loading circle, but then nothing. I even had Task manager open to see if it had stopped responding, Forge shows up for a second then disappears. Not sure what's going on but I can't seem to figure out what's up, I've tried different compatibility modes too and got the same behavior.
Any help would be greatly appreciated, I love the app on my phone and was looking forward to playing on my desktop.
I've made sure java was installed/updated, I'm using Windows 10, and tried both through the .exe in the release as well as by using Forge Launcher to download and run. The most I get is in the launcher. It just says "Launching Forge.exe" and nothing happens.
Tried opening the .jar as well, same thing. Sometimes I get the little loading circle, but then nothing. I even had Task manager open to see if it had stopped responding, Forge shows up for a second then disappears. Not sure what's going on but I can't seem to figure out what's up, I've tried different compatibility modes too and got the same behavior.
Any help would be greatly appreciated, I love the app on my phone and was looking forward to playing on my desktop.