Xmage wont start for my friend, some advise?

Try'n to get a friend of mines into Xmage, but he seems to have trouble starting the .bat files.
he says after clinking startmagewin7.bat the CMD pops up for a few seconds and closes.
any advise on how to get it to run?
he says after clinking startmagewin7.bat the CMD pops up for a few seconds and closes.
any advise on how to get it to run?